December

Dear participants, welcome to the fourth and final year of your study at TVTC. I would like to congratulate you all for making it to the final year. Honestly it was not by magic or by accident but through hard work, commitments and sacrifice.

I welcome you to the world of Marketing and congratulations for choosing this professional course as your elective.

I must say your choice was not a mistake but a very grate decision. The combination of marketing and Entrepreneurship will give you lots of advantages and make you a complete package for Industry and personal development.

  This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets

COURSE OBJECTIVES

This course provides students with an overview of the marketing function with an emphasis on creating value through marketing, market research, consumer behavior, pricing strategies, marketing channels, and various methods of promotion.

LEARNING OBJECTIVES

– To understand the role of marketing within society and within an economic system.

 – To learn the vital role of marketing within a firm and the necessary relationships between marketing and the other functional areas of business.

 – To consider the various decision areas within marketing and the tools and methods used by marketing managers for making decisions.

 – To learn key marketing principles and terminology. Because this is a survey course, there is an emphasis on basic terminology and concepts.

– To appreciate how a marketing perspective is important in your own personal and professional development.

COURSE FORMAT

 This course is a hybrid course. “Hybrid” in that we will use more of blended approach.  The courses will use both traditional face-to-face “seat time” and online learning activities. The purpose of a hybrid course is to take advantage of the best features of both face to-face and online learning.

REQUIRED COURSE MATERIALS AND PURCHASE OPTIONS

You are required to have access to two things for this class:

 1. Textbook: Principles of Marketing by Kotler and Armstrong, 16th edition

 2. Access to case studies

 

CLASSROOM CONDUCT:

This course should be exciting, challenging, and fun for everyone. In order to encourage this process, there are certain rules about your conduct in the classroom:

· Be prepared to actively participate when you are in class.

· Practicality - the course is a combination of both theory and practical so be ready to do especially the practical works

· Team work · you will be required to do most of the work /tasks in groups so be ready to work with anyone

 

ASSESSMENT

You will have a total of four (4) assessments which will be graded out of 40% as follows;

1.       Two (2) individual tests

2.       1 Individual assignment

3.       1 Group / field work project

If you have any points of clarity please do not hesitate to get in touch with the subject lecturer

Best regards